Product Executive for a Marketing & Product Management profile, for a services brand .
Thorough knowledge of marketing , brand management, brand tracking, U&A, developing occasions and opportiunities for product trials and product usage, design on events PR and advertising, tracking day-after-recall and key takeaways of communication and aligning them to intended results, capturing vox populi by interacting with typical consumers in depth , managing quantitative and qualitative research and agencies, managing interactions and negotiations with advertising and media agencies, managing mystery shopping for indentifying actual consumer experience and gaps / oppportunities
BBA Marketing / PG Dip in Advt & PR / MBA Marketing : from premiuer institutes
Hands on exposure to the marketing and branding role
Fast thinker, good grasp of concepts and fundamentals .
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