Welcome, New user? Register here | Already registered? Sign in
Brand Manager at Delhi for world's leading FMCG.
Posted date [06-Nov-2009]  (ID: 665)

Post Details
Job Title Brand Manager at Delhi for world's leading FMCG.
Posted By Options India
Type Consultant
Company Profile Our clients are specialists in branded cheese and related dairy products and a world leader for dairy specialties with a turnover of around 3.3 Bn Euros It is the market leader in ten countries including France and Germany- the world's largest cheese markets.

In France, it is one of the major players in dairy and cheese products for food services. In United States, it is the market leader for co-packed cheese
sauces in aseptic packaging. In industrial market our client is the world leader for "technical" butters and is a specialist for proteins and milk extracts intended for the food, dietetic and health industries.

The company has setup a plant as per international standards using state-of-art technology at Noida, near Delhi - the first international brand to be manufactured in India.
    
Experience 3-5 Years
Job Description ·         All India responsibility for brand building using ATL & BTL Marketing

·         Planning the yearly marketing calendar, Implementation & Analysis of national marketing campaigns

·         Manage the Creative and advertising Agencies

·         Planning and Budgeting of marketing expenses

·        Market Research to gain consumer Insights and penetrate new cities

 

Main Activities

  • Qualitative and quantitative analysis of the market, his/her products, competitors
  • Monitoring product quality in liaison with the consumer department and factories
  • Helping to draw up LTPs and budgets, drafting the annual marketing plan
  • Proposing actions to be undertaken and methods to be used to achieve sales objectives (promotional and communication actions)
  • Proposing solutions for the development of new products and improvement of existing products
  • Conducting studies
  • Drawing up action plans for his/her products, in keeping with the allocated budget for each product
  • Assessing returns on investment for advertising and promotion
    •
     
     

    Job Location : Delhi/ Noida


    Salary : Best in the FMCG industry


     
        
    Candidate Profile  A Premier B School passout with 5-7 yrs experience in Brand Management, New product launching and conceptualisation, media management, etc. in any reputed Indian Co.or MNC into foods/ dairy products or other FMCG products. Exposure to Brand Buliding, Marketing, Media management and Market Research in the FMCG/ Consumer goods Industry is a must. 
    Category
    Location Location -> Delhi
        
    Specialisation Specialisation -> Marketing
        
    Industry Industry -> FMCG