Workculture as a killer recruitment pitch?
Did you know – Google is the most preferred recruiter at Harvard after Mckinsey – consider that an achievement . So what is so special about Google that makes Harvard grads re-consider their dream jobs and join a 10 year old rags to richness startup ? Check on how PagalGuy.com a small MBA community startup in Mumbai is working on...
Marketing Lesson – The Art of Killing – “Caveat Emptor”
Don’t get shocked. I am not giving you ideas to be a killer. I am talking about the art of killing the information by companies. Yesterday I was listening to a radio advertisement of an insurance product. The duration of the advertisement was 30 seconds with 6-7 seconds devoted to terms and conditions at the end. And believe me I was not able to understand...
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