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Marketing Lesson – The Art of Killing – “Caveat Emptor”

Don’t get shocked. I am not giving you ideas to be a killer. I am talking about the art of killing the information by companies. Yesterday I was listening to a radio advertisement of an insurance product. The duration of the advertisement was 30 seconds with 6-7 seconds devoted to terms and conditions at the end. And believe me I was not able to understand... 

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