Marketing Lesson – The Art of Killing – “Caveat Emptor”
Don’t get shocked. I am not giving you ideas to be a killer. I am talking about the art of killing the information by companies. Yesterday I was listening to a radio advertisement of an insurance product. The duration of the advertisement was 30 seconds with 6-7 seconds devoted to terms and conditions at the end. And believe me I was not able to understand...
TCS Work Culture Strategy-Building Culture of Innovation
India’s Tata Group has made innovation part of its DNA, setting up a way for handling new ideas and making creative thinking a performance criterion . It’s not that there had been no innovation inside Tata Group, the 117-year-old Indian powerhouse responsible for that nation’s first steel mill, power plant, and airline, among other...
Entrepreneurship vs Placement: Take your pick
Ten fallacies of Internet startups
It’s often said that starting an Internet company is like raising a baby: it’s exciting and fun, but you get no sleep. As a aspiring internet entrepreneur, I’ve discerned some important myths that need to be shattered: 1. We’re the only ones doing this on the Web. You may have the greatest idea, and you may have never seen...
So You want to be a Financial Planner?
The job goes by a lot of names, including financial planner, financial advisor and personal financial consultant, but it’s rarely called what it typically is: financial products sales.Financial planners earn a living by helping people sort through and choose investments, insurance and other financial products. They do retirement planning, college...
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