Workculture as a killer recruitment pitch?
Did you know – Google is the most preferred recruiter at Harvard after Mckinsey – consider that an achievement . So what is so special about Google that makes Harvard grads re-consider their dream jobs and join a 10 year old rags to richness startup ? Check on how PagalGuy.com a small MBA community startup in Mumbai is working on...
Marketing Lesson – The Art of Killing – “Caveat Emptor”
Don’t get shocked. I am not giving you ideas to be a killer. I am talking about the art of killing the information by companies. Yesterday I was listening to a radio advertisement of an insurance product. The duration of the advertisement was 30 seconds with 6-7 seconds devoted to terms and conditions at the end. And believe me I was not able to understand...
Entrepreneurship vs Placement: Take your pick
Ten fallacies of Internet startups
It’s often said that starting an Internet company is like raising a baby: it’s exciting and fun, but you get no sleep. As a aspiring internet entrepreneur, I’ve discerned some important myths that need to be shattered: 1. We’re the only ones doing this on the Web. You may have the greatest idea, and you may have never seen...
So You want to be a Financial Planner?
The job goes by a lot of names, including financial planner, financial advisor and personal financial consultant, but it’s rarely called what it typically is: financial products sales.Financial planners earn a living by helping people sort through and choose investments, insurance and other financial products. They do retirement planning, college...
Why work with a StartUp ?
Consider this: There is a strong possibility that on your first day of work you will discover that your desk consists of a couple of used orange crates with an old door laid across the top. But that is just the beginning.You will never know what to expect. And it is almost guaranteed that your expectations or plans will not turn out as anticipated. The...
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