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	<title>MBA Career Articles &#38; Resources &#187; Sales</title>
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		<title>Marketing Lesson &#8211; The Art of Killing – “Caveat Emptor”</title>
		<link>http://www.mbanaukri.com/careers/verticals/marketing-lesson-the-art-of-killing-%e2%80%93-%e2%80%9ccaveat-emptor%e2%80%9d/</link>
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		<pubDate>Tue, 08 Sep 2009 16:46:52 +0000</pubDate>
		<dc:creator>Nidhi Yadav</dc:creator>
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		<description><![CDATA[Don’t get shocked. I am not giving you ideas to be a killer. I am talking about the art of killing the information by companies.
Yesterday I was listening to a radio advertisement of an insurance product. The duration of the advertisement was 30 seconds with 6-7 seconds devoted to terms and conditions at the end. [...]]]></description>
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